The roots of the K-BEANS story reach back 30 years, to when General Director Park Young-o began a coffee and cake franchise business. The question that grew from his experience now connects to our soybean research and AROSOY.
01 / Our QuestionA question shaped by 30 years of experience.
Thirty years ago, he looked ahead to a future in which coffee would become part of everyday food culture. If so, he believed that a cup should at least offer nutritional value beyond taste and aroma. That idea led to researching soybeans.
02 / A Different BeanDeveloping a bean with potential.
Through years of crossing and selection, we have developed soybeans that carry desired traits forward. We begin with conventional breeding rather than genetic modification, connecting the value of dedicated ingredients to products.
03 / Technology ConnectsFrom ingredient potential to a golden experience.
N-Core Roasting and Auro Plex complexation research. We explore technology that uses soybean and coffee characteristics together, bringing a new cup experience through AROSOY.
Explore ingredients and technology ↗04 / Beyond the CupA next use for remaining resources.
We expand possibilities through foods made with AROSOY production by-products, store experiences, product supply and global partnerships. By connecting agriculture, technology, manufacturing, branding and global markets in one value chain, we put the K-BEANS philosophy into practice.
Explore partnership opportunities ↗